This coming week will see one of my clients launch its 2012 campaign to promote safety in, on and near water.
From 16th to 24th June, The Royal Life Saving Society (RLSS UK) is promoting its second Water Safety Awareness Week.
This great campaign is designed to raise the awareness of how to be safe in, on or near water, with the overriding aim being to prevent drowning through education, and to help people enjoy water safely.
Have a look at the campaign website here – http://www.watersafetyawarenessweek.org.uk/about-the-week/
Also follow the campaign on Twitter via the hashtag #WSAW